Point of Sale Stand
HEALTH & BEAUTY
Cyplex did an incredible job matching the colours and textures and delivered the perfect luxury cosmetics display.
The Luxury market has been the fastest growing area of colour cosmetics for many years now and Burberry have been leading the success story due to an impressive bricks and clicks strategy. When a new brand equity direction was launched, Burberry needed to create new in-store display to ensure a seamless international image.
Sephora’s new flagship store was chosen to launch the new display, ensuring that the brand would receive maximum customer and media attention.
Category: Permanent Floor Display
The new Burberry instore equity was communicated to design partners through the medium of high quality colour and material samples. The colour and finish pallet had to be matched exactly to ensure a consistent brand image throughout Asia. In addition, the display had to work to Sephora’s exacting specifications.
Cyplex were briefed to created two different styles of display for use in gondolas and on back walls to coincide with new Sephora store openings.
The ultra-premium gondola display launched as a stand-out in Sydney and has since gone on to debut in Sephora’s New Zealand store at Sylvia park.